Role: Senior Business Development Associate (BDA) – Strategic B2C Sales

Duration: May 2024 – Oct 2024

Location: Bangalore, India

🚀 Overview

At Miles Education, my role transitioned to a strategic, relationship-driven B2B sales environment. Here, I successfully engaged senior corporate leaders and CHROs to position executive education programs, thereby enhancing my skill set in sophisticated negotiation, personalized outreach, and corporate stakeholder management.

🛠 Key Responsibilities

• Identified and connected with Senior HR Leaders and CHROs through personalized LinkedIn InMail campaigns and strategic outreach.
• Managed end-to-end sales cycles, presenting tailored solutions and negotiating deals for high-ticket executive education programs.
• Leveraged advanced sales frameworks such as Neuro-Emotional Persuasion and Self-Persuasion techniques, significantly reducing sales resistance and shortening sales cycles.

🏆 Key Achievements

• Generated over ₹1.2 Cr in revenue in just 6 months through strategic corporate partnerships and executive enrollments.
• Established meaningful relationships with influential HR leaders, laying the foundation for long-term strategic engagements.
• Successfully implemented advanced persuasion methodologies inspired by sales thought leader Jeremy Miner, dramatically improving client responsiveness and conversion efficiency.

💡 Notable Projects / Initiatives

• Pioneered a highly targeted LinkedIn outreach campaign, setting new benchmarks for personalized corporate engagement within Miles Education.
• Developed and refined a persuasive sales script grounded in neuro-linguistic and emotional persuasion strategies, resulting in consistently high closing rates.

📈 Challenges Faced & How I Tackled Them

Transitioning from B2C to strategic B2B sales required adapting quickly to corporate buying cycles, which are typically longer and involve multiple stakeholders. I addressed this by developing deep expertise in stakeholder mapping, nurturing long-term relationships, and consistently demonstrating value through carefully personalized communication.

🔍 Reflections / Key Takeaways

My experience at Miles Education taught me the power of precise, personalized outreach and sophisticated stakeholder management. This role was pivotal in elevating my consultative selling capabilities and reinforced the importance of tailored persuasion techniques for corporate-level interactions.