Role: Senior Business Development Associate – Program Management & Admissions

Duration: Nov 2024 – Present

Location: Bangalore, India

🚀 Overview

At Scaler School of Business, I took on a strategic role blending consultative sales, admissions management, and market analytics. My responsibilities center around guiding ambitious professionals into Scaler’s flagship 18-month residential PGP-Management and Technology (PGP-MT) program, ensuring optimal alignment between candidate aspirations and program offerings.

🛠 Key Responsibilities

• Leading high-ticket consultative sales conversations, advising prospective business leaders on career alignment and program benefits.
• Managing end-to-end admissions processes, including candidate screening, interviews, and funnel optimization.
• Mentoring and leading a team comprising two interns and three full-time BDAs, fostering a high-performance sales culture.
• Utilizing product analytics to continuously optimize marketing strategies, sales processes, and overall lead conversion rates.
• Conducting in-depth market research to define precise customer personas and refine the program’s value proposition.
• Coordinating offline branding and enrollment events to boost visibility and attract high-caliber candidates.

🏆 Key Achievements

• Successfully streamlined admissions processes, significantly reducing candidate conversion cycle time.
• Improved lead-to-enrollment conversion rates through targeted data-driven sales interventions.
• Enhanced team productivity and morale, directly contributing to increased overall enrollment numbers and revenue growth.
• Built a scalable, analytics-driven sales framework for continuous improvement in lead quality and conversion efficiency.

💡 Notable Projects / Initiatives

• Spearheaded analytics-driven marketing initiatives that led to improved brand positioning and increased high-quality lead inflow.
• Initiated and executed offline enrollment events, significantly increasing brand awareness among target demographics.