Role: Senior Business Development Associate (BDA) – High-Ticket EdTech Sales

Duration: Jun 2023 – May 2024

Location: Bangalore, India

🚀 Overview

At UpGrad, I deepened my expertise in high-ticket consultative selling and customer relationship management. I specialized in strategically selling high-value educational programs, becoming known for consistently surpassing challenging sales benchmarks and client retention targets.

🛠 Key Responsibilities

• Executed high-ticket sales for UpGrad’s Bootcamp and Degree Programs, managing end-to-end sales cycles from lead nurturing to enrollment.
• Delivered tailored consultations, identifying precise educational solutions aligned with client career goals.
• Actively managed client relationships, ensuring long-term retention and satisfaction.
• Led and supported offline enrollment events at IIIT-B, enhancing customer engagement and program visibility.

🏆 Key Achievements

• Generated over ₹2 Cr in revenue within approximately 14 months, acquiring 250+ long-term clients with a remarkable 100% retention rate.
• Achieved record-breaking sales metrics, including a maximum weekly target achievement of 938% and monthly target of 241%.
• Awarded “Spotlight Award” in Q2-Q3 (2023-2024) for exceptional sales performance.
• Set company records for highest single-day revenue and highest weekly achievement percentage within the Bootcamp team.

💡 Notable Projects / Initiatives

• Innovated sales pitch strategies using advanced NLP-driven persuasion techniques, significantly boosting high-ticket enrollments.
• Played a pivotal role in enhancing UpGrad’s event-driven customer engagement model at renowned academic institutions.

📈 Challenges Faced & How I Tackled Them

Managing aggressive sales targets with minimal lead-to-enrollment time was challenging. I overcame this through meticulous sales funnel management, leveraging data-driven insights for precise client segmentation, and deploying strategic persuasion frameworks to enhance conversion efficiency.