I’m not a Product Manager.

At least not yet.

I come from EdTech sales — the world of monthly targets, CRM dashboards, follow-up fatigue, and figuring out how to get someone to say “yes” over a Zoom call.

But over time, something shifted.

I stopped getting excited by the sale.

And I started getting curious about the product.

Why it was built.

Who it really served.

And what would make someone want it even if no one sold it to them.

That’s when the seed of Product Management was planted.

But I didn’t jump overnight.

I started learning.

And in that learning, I realized — this journey is worth documenting.

What is BYLD ?

BYLD stands for:

Break. Yield. Learn. Design.

It’s a mindset — not just for Product Managers, but for anyone building something from scratch.

I believe:

• You have to break your patterns to create new ones.
• You must yield results — not just ideas.