1. User Segmentation
User Segment
Needs & Core Behaviors
Problems Faced & How Splitwise Solves Them
2. Key Feature Breakdown
Feature
The Problem it Solves
Why it Works?
3. Competitive Analysis
Platform
Strengths
Weaknesses
Venmo
Splittr
4. Opportunities & Suggested Improvements
User Pain Points Identified
Suggested Improvements
5. Key Takeaways